Entries will also be accepted by Facebook private message to The Moxie Festival’s page.The winner will be announced on Halloween, October 31, 2015, and will receive a prize basket of Moxie goodies and gear.
In 2007 Monarch sold it to its current owner, Cornucopia Beverages of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, which is a subsidiary of Kirin Company, Limited, which is a subsidiary of Kirin Holdings Company, Limited, based in Tokyo, Japan (a member of the Mitsubishi keiretsu).
In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country.
President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. White once claimed that "Moxie contains gentian root, which is the path to the good life." The brand suffered a significant decline in sales during the 1930s, which is thought to have been caused by the company's decision to expand its sugar reserves at the expense of its popular advertising campaign.
The company also marketed a beverage called "Ted's Root Beer" in the early sixties. An alternative explanation for the company's decline in sales was that soda fountain operators (also called soda jerks) would give extra blasts of the syrup into the glass before adding the soda water. Pepper, this would not produce as delicious a refreshment.
A lawsuit was filed in 1907 by the Moxie Nerve Food Company of New England against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox", The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case.
In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business.After studying jazz at Columbia University, Raia moved to Los Angeles and signed up with Capitol Records for a cover of Big Sean's "Beware." Shortly after signing up with Capitol, Raia released her first single, "Buffalo Bill".Moxie is a brand of carbonated beverage that was among the first mass-produced soft drinks in the United States. It is produced by the Moxie Beverage Company of Bedford, New Hampshire, which (through several levels of wholly owned subsidiaries) is part of the Kirin Holdings Company of Tokyo, Japan.In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers.A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sat on a large model of a horse. A 1935 Rolls-Royce Moxie Horsemobile was sold for ,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana.A website, Drink Moxie.com, was created to promote Moxie. Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. The Moxie Man had appeared on Moxie labels since the beverage was first sold.